How Lauren Gage Built Triplemoon to Undo the Parental Struggle Norm
Lauren Gage of Triplemoon
When Lauren Gage became a mother, she experienced the beauty of new parenthood alongside something else decidedly… less joyful.
While she knew that her return to work would be a struggle, the actual experience was tenfold.
Despite her impressive credentials (including an MBA from Duke, a resume that included Goldman Sachs and McKinsey, and deep experience in strategy and leadership) Lauren was suddenly on the frontlines of the emotional and logistical chaos of pregnancy, postpartum recovery, and new parenthood. Suddenly, all of her credentials and previous accomplishments felt useless.
Lauren quickly discovered what so many parents already know: support for parents is scarce.
Here’s the thing. Lauren’s credentials and accomplishments were incredibly useful. Up until that moment, she had set out to examine and solve complex problems. This time, the stakes were higher, but she was ready for the task. Afterall, solving this problem wasn’t just business, it was deeply personal.
And so, on the heels of her first child, Triplemoon was also born.
From Corporate Strategy to Care Innovation
Before founding Triplemoon and offering 1-on-1 parent coaching, group coaching, and evidence-based resources to help families, Lauren’s career spanned high-level strategy at some of the world’s most respected institutions.
She knew how to scale businesses, optimize operations, and build systems that worked. When Lauren became pregnant with her daughter Vivienne in 2022, she realized how little of that infrastructure translated to the world of parenting, especially during those first 1,000 days, when support is most critical.
The corporate-powerhouse-to-doula path is not too well-worn, but Lauren was ready to clear the weeds and get to paving.
Like many transformative journeys, motherhood drastically changed her professional trajectory. When she trained as a birth and postpartum doula with DONA International, she didn’t mean to make a career move. Instead, she trained to find a deeper understanding of the gaps she was encountering.
What she found was both shocking and unsurprising. Even the most well-resourced parents often struggle to access reliable, holistic, and science-backed support during pregnancy, birth, and postpartum. If Rihanna, a literal billionaire, has lamented the struggles of early parenthood, it felt like we were all doomed.
The insights she gathered in this time became the foundation of Triplemoon, a digital platform that offers personalized, evidence-based guidance for growing families, from preconception through early parenthood.
A Personal Problem, Scaled for Impact
Lauren didn’t just want another parenting app with vague tips and generic advice. She envisioned Triplemoon as a wraparound support system. Triplemoon was built as a trusted guide with credible resources, real coaches, and a structure rooted in science.
Triplemoon brings together three pillars of care:
Emotional wellbeing
Behavioral support
Nutrition.
Whether a user is navigating IVF, dealing with the mental health challenges of postpartum life, or just trying to figure out how to introduce solids without losing their mind, Triplemoon meets them with real answers and gentle empathy.
Triplemoon’s intentionally structured, clinical-grade support is designed to reduce risk, improve outcomes, and help families feel seen.
Why Triplemoon Stands Apart
While many startups in the parenting space focus on milestone tracking or community forums, Triplemoon’s secret sauce is its precision care. Behind the scenes, a team of clinicians, coaches, designers, and data experts, work together to make each user’s journey uniquely supportive. There is no one-size-fits-all journey in parenting, which is why each user’s Triplemoon experience is built for them.
Triplemoon doesn’t assume all parents are starting from the same place. It accounts for lived experience, mental health history, social determinants of health, and cultural context. That kind of nuance is rare.
Because for Lauren, blanket advice isn’t just unhelpful, it’s a disservice.
Building the Village, Digitally
The old adage says it takes a village to raise a child. But in a world where many parents are isolated from extended family or working without paid leave, that village has become harder to tap into on a daily basis. We’re still waiting on grandparent teleportation technology.
Triplemoon seeks to become that digital village that is built on a foundation of real human connection. The platform pairs users with care teams and coaches, offers one-on-one support, and integrates insights from behavioral science to make advice stick in real life.
It’s not about telling parents what to do. It’s about helping them trust themselves with the right support behind them.
Why We Love Triplemoon
Lauren Gage isn’t interested in building the next parenting trend. She doesn’t want to create the hottest app that serves parents during a particularly challenging chapter, only to be discarded among the dozens of other irrelevant apps hiding on our smartphones.
She’s building an enduring infrastructure of care. The vision is to scale across communities, economic backgrounds, and family structures.
Already, Triplemoon is being embraced by health-forward employers, OB/GYN offices, and forward-thinking benefits providers. The goal isn’t just to improve parenting experiences. It’s to reduce burnout, lower maternal mortality rates, and drive better outcomes across the board.
And at the heart of that mission is one mom’s refusal to accept that struggle should be the norm.
Final Thoughts
Lauren Gage could have gritted her teeth through her return to work. She could have gone back to work, retold stories of how difficult early parenthood was, and let that experience fade into the past.
Triplemoon isn’t just a response to a broken system. It’s a blueprint for a better one.
Because when support is hard to find, sometimes the boldest move is to build it yourself. As always, we here at Carter House Copy admire and salute the changemakers who build companies, programs, and services that help future parents. Many of them pioneer these companies while navigating early parenthood!
Lauren Gage’s Triplemoon is the proverbial helping hand from a parent who has been there. There is a whole generation of newly-minted parents who will be all too glad to take that helping hand.
