More strategy, less overhead.
See what you could save working with a Fractional CMO.

Hiring an in-house marketing team is expensive. A full-time CMO alone can run you $250K+ per year—before adding a marketing team, freelancers, and software costs.

With Carter House Copy, you get executive-level strategy, plus a full implementation team for a fraction of that cost. No hiring headaches. No bloated payroll. Just results.

Use the calculator below to see your potential savings.

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    "Since taking the reins on our weekly newsletter for working moms, THE CARRY™️ALL, we’ve seen incredible growth and connection with our audience. And our open rates are almost THREE TIMES industry averages. That’s the power of words and stories. And that’s the power of Carter House Copy."

    - Paula Faris, Startup Founder @ CARRY™, Emmy Award Winning Journalist and Author

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    "We advertised our first event simply on Facebook last Friday, and today...WE SOLD OUT. One week. You have such a gift and I KNOW that these sales are directly a result of YOUR gift of crafting words and strategies... Basically, I just want you to know how grateful I am that you were able to define our business and give it a foundation to explode into what I knew it could be. You put more time in than I ever imagine — you went above and beyond researching the small niche that was our client."

    - Lindsey Lane, Startup Co-Founder @ Whole Soul Retreats

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    "We love working with Carter House Copy! Diana and her team brought impactful ideas and created detailed implementation plans. I'm thrilled with the materials we created and look forward to working with the team again."

    - Abbey Donnell, Startup Founder @ Work & Mother

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    "Her ability to apply a critical thinking lens to content was an immediate value. The work was not a transaction — “here’s what you asked for,” instead, she and I were able to discuss big picture strategy and improve the tone and messages. Diana filled the role of a colleague, not someone hired to do a 'thing.'

    If you need creative consultation, writing, or both, start with her. My only warning is you’ll wrap up your project asking yourself, ‘I wonder if she’d be interested in working here full time,’ so be prepared.

    - Andrew R. Hall, APR, MBA, Content Strategy + Brand @ Healthcare Startup

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    You absolutely knocked it out of the park! I don't know how — but we did it!

    - Lauren Magenta, Founder @ Magenta Media + Own Your Brand

Have questions? We get it.

Take a peek at some of the most common questions related to Carter House Copy and our Fractional CMO offerings.

  • We offer two models, depending on what you need:

    • Fractional CMO Only → We handle high-level strategy, messaging, and marketing leadership while your internal team (or existing vendors) executes. Think of this as a strategic partner guiding your marketing efforts.

    • Fractional CMO + Agency Implementation → We create the strategy and execute it, too—acting as your full-service marketing team. This includes everything from paid ads and email marketing to web development and branding.

    Not sure which is right for you? We’ll help you decide.

  • Our pricing is customized based on your company’s needs, but we have minimum engagement levels:

    • Fractional CMO Only: Starts at $4,500/month for 10 hours/month

    • Fractional CMO + Agency Implementation: Starts at $9,400/month

    All engagements are 6-month minimums for impact-driven, sustainable growth.

  • We specialize in working with startups and high-growth brands in:

    • Future of Work, HR Tech & Employee Benefits

    • Parenting & Family Tech (ParentTech, FamTech)

    • Women’s Health & FemTech

    • B2B & Mission-Driven Brands (e.g., FinTech, consumer brands, etc.)

    If you’re scaling and need marketing that drives revenue—not just vanity metrics—let’s talk.

  • You totally can!

    A full-time CMO can cost $250K+ per year—and that’s before you build out a marketing team, hire freelancers, and pay for software.

    With Carter House Copy, you get:

    • Executive strategy without the six-figure salary

    • A full team of doers (if you choose agency implementation)

    • Flexibility—scale up or down as needed

    Instead of hiring one person, you get an entire marketing engine for 60%+ less.

  • That’s great! We don’t replace teams—we enhance them.

    • If you have a junior team, we provide senior-level strategy + direction.

    • If you have an overloaded team, we handle execution to take things off their plate.

    • If you don’t have a team, we act as your full-service marketing department.

    Either way, you get high-impact strategy + expert execution—without the hassle of hiring and managing a full-time team.

  • We’re a great fit if you…

    • Need marketing leadership but aren’t ready for a full-time hire

    • Want strategy + execution—not just ideas with no follow-through

    • Sell to HR, employers, or benefits brokers and need a GTM strategy

    • Are tired of hiring freelancers/agencies that don’t drive revenue and require a ton of hands-on management

    We might not be the best fit if…

    • You’re looking for cheap marketing services

    • You expect overnight results—real growth takes time

    Still not sure? Let’s chat.