On the House

In the world of entrepreneurship, timing is everything. Sometimes, what seems like the worst possible timing can be turned into a happy outcome. Just ask April Johnson, the founder of Happied.

Johnson’s virtual events company, Happied, was born from a passion for hospitality and fostering real human connection. Her launch (and her “relaunch” in 2020) became a shining example of how adversity can be the launchpad for innovation and success.

The femtech landscape is often dominated by clinical jargon and high-cost interventions.

Tess Isabelle Cosad, co-founder and CEO of Béa Fertility, wanted to change that with Béa Fertility. 

With her company, Cosad wanted to center clarity, compassion, and a relentless drive to democratize reproductive care. 

Today, she is reimagining how fertility support can look and feel, replacing sterile clinics with warm and welcoming care. In 2020, the global FemTech Market was valued at $40.2 billion. By 2025, it’s expected to reach $75.1 billion.

Where there’s money, there is (finally) interest.