How We Helped a NY-Based Private Practice Dietitian Grow Inquiries by 350%

THE CLIENT

A New York City-based Registered Dietitian built her private practice around something deeply specific: helping people find freedom from eating disorders in one of the most competitive, high-pressure cities in the world. Her expertise was never the question, but her online presence was.

When she first came to us via our longstanding partnership with Chloe and the team at Studio Adagio in 2021, she had the credentials, the clinical skill, and the heart for the work. What she didn't have was a digital presence that reflected any of it — or a strategy to make sure the right people could find her.

While Chloe and her team handled the visual identity, web design and web development, our team layered in an organic digital strategy that would pay dividends over the life of our partnership.

THE CHALLENGE

Showing up online as a private practice clinician in NYC isn't just competitive — it's its own full-time job. Our client was operating in a saturated market, serving a high-stakes niche, and relying on a website that wasn't built to attract or convert anyone. In addition to that she had:

• Branding that didn't reflect the professionalism or warmth Registered Dietitians bring to this kind of care
• Website copy not written for the people actually searching for her services
• No SEO strategy — she simply wasn't showing up in local NYC search at all
• A saturated, competitive market with no clear point of digital differentiation

THE PROCESS

This engagement unfolded (and continues to!) across four years and three distinct phases — each one building on the last. We partnered with Studio Adagio, who led branding and web design throughout, while we owned copy strategy, website copywriting, and SEO from start to finish.

Phase 1: Building Visibility with a Full SEO Strategy

After a 2021 rebrand and site launch, the client quickly learned that that was only half the equation. Despite the redesign and relaunch, she wasn't showing up in local search in a highly saturated market. In 2022, we moved into full SEO management and she committed to this strategy for a full year.

• A 20+ point technical SEO audit
• Comprehensive keyword research targeting New York nutrition + eating disorder services
• On-page SEO optimization across the full site
• Site architecture restructured for search performance
• Ongoing blog strategy to build topical authority and boost rankings

The result: Monthly inquiries grew from as few as 16 to over 40 by end of 2022 — and the people inquiring were the right fit.

Phase 2: Maintaining Momentum with an Ongoing SEO Strategy (2023–2024)

After a year of intensive SEO work, the foundation was solid enough that full management wasn't necessary to protect the results. We transitioned to a lighter-touch approach focused on sustaining what we'd built.

• Quarterly SEO blog content outlines to keep rankings protected
• Keyword tracking to monitor positions and catch any movement early
• Blog topics selected to reinforce the highest-value keyword positions

The results: Both rankings and traffic held because a well-built SEO foundation doesn't need constant overhaul to keep working.

Phase 3: Scaling Up with a WordPress Migration

As the practice grew, Squarespace hit its ceiling — particularly from a technical SEO standpoint. Studio Adagio led a brand refresh and full migration to WordPress. We continued driving SEO strategy and content direction on the new platform, pushing for rankings previously out of reach.

• Updated keyword strategy leveraging WordPress's expanded technical capabilities
• Continued SEO management focused on content expansion and keyword growth
• Pushed into page one rankings for high-value terms that Squarespace couldn't support

THE RESULTS

Four years. One consistent strategy. Here's what it added up to:

But the numbers only tell part of the story. Because of this growth, she was able to:

• Hire additional practitioners to meet demand and serve more individuals with eating disorders
• Expand her insurance network to provide more affordable access to care
• Gain peace of mind knowing exactly where her next client is coming from

That's what long-term, strategic SEO actually does for a practice. It creates stability — so clinicians can spend less time worrying about the business and more time doing the work they were trained to do.