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Where Parenthood, Wellness, and Work Converge: The Story of Work&
When Abbey Donnell and Jules Lairson launched Work& in 2017, they weren’t just creating another workplace perk.
This wasn’t about having 12 different types of milk in the office kitchen, unlimited kombucha on tap, or other nice (but ultimately inconsequential) perks in the workplace.
They were building a movement: a wellness-first, parent-first approach to the physical workplace. They wanted to do work that recognizes and supports the full humanity of employees, especially working parents. Lastly, they wanted to ensure that these humans at work feel this support throughout every stage of their career and personal life.
Outsourcing Your Early Marketing Efforts to Build Momentum
But what do you really need? More importantly, what do you really need right now?
If you’re running a seed-stage parent tech startup, you already know how critical marketing is. It’s not just about getting your name out there — it’s about showing traction, proving scalability, and setting the stage for your next raise.