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Don’t Bite the Silver Bullet: Why One-Size-Fits-All Funnels Don’t Scale Your Business
You’ve probably seen the ads, and they’re really effective.
It looks something like this: a confident and highly-polished creator is promising that launching an online course, building a membership, or pouring money into a single ad channel is the one true path to scale.
It sounds appealing: simple, repeatable, and sold like a shortcut.
But here’s the inconvenient truth: there is no marketing silver bullet. Here’s the other secret: they’re usually just trying to sell you their own “silver bullet”.
Every brand is different. Every product is different.
The problem you solve, how you solve it, and the customers you serve are all unique. So when someone tells you “this is the only way,” what they’re really selling is their preference (ahem, or their product.)
This is not a guaranteed route to growth.
Unless you’re trying to kill a werewolf in a 1950s B-horror movie, there is no silver bullet.
Where Parenthood, Wellness, and Work Converge: The Story of Work&
When Abbey Donnell and Jules Lairson launched Work& in 2017, they weren’t just creating another workplace perk.
This wasn’t about having 12 different types of milk in the office kitchen, unlimited kombucha on tap, or other nice (but ultimately inconsequential) perks in the workplace.
They were building a movement: a wellness-first, parent-first approach to the physical workplace. They wanted to do work that recognizes and supports the full humanity of employees, especially working parents. Lastly, they wanted to ensure that these humans at work feel this support throughout every stage of their career and personal life.
Outsourcing Your Early Marketing Efforts to Build Momentum
But what do you really need? More importantly, what do you really need right now?
If you’re running a seed-stage parent tech startup, you already know how critical marketing is. It’s not just about getting your name out there — it’s about showing traction, proving scalability, and setting the stage for your next raise.