On the House
Your go-to source for no-nonsense marketing tips and startup insights, straight from the experts.
Startups, Founders & Stuff We Love
In the world of entrepreneurship, timing is everything. Sometimes, what seems like the worst possible timing can be turned into a happy outcome. Just ask April Johnson, the founder of Happied.
Johnson’s virtual events company, Happied, was born from a passion for hospitality and fostering real human connection. Her launch (and her “relaunch” in 2020) became a shining example of how adversity can be the launchpad for innovation and success.
The femtech landscape is often dominated by clinical jargon and high-cost interventions.
Tess Isabelle Cosad, co-founder and CEO of Béa Fertility, wanted to change that with Béa Fertility.
With her company, Cosad wanted to center clarity, compassion, and a relentless drive to democratize reproductive care.
Today, she is reimagining how fertility support can look and feel, replacing sterile clinics with warm and welcoming care. In 2020, the global FemTech Market was valued at $40.2 billion. By 2025, it’s expected to reach $75.1 billion.
Where there’s money, there is (finally) interest.
How is a woman expected to age in the year 2025? Are we even allowed to?
In the world of women's health and the pursuit of a long, healthy life, few names stand out as boldly as Roma van der Walt.
As a former elite athlete turned entrepreneur, Roma has dedicated her career to empowering women with science-backed tools that enhance their well-being.
Through her company, Vitelle, Roma is pioneering a new approach to health optimization. Among other offerings, Vitelle shares the knowledge and resources they need to take control of their bodies — and their futures.