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5 Marketing Tactics to Drive Customer Engagement in the Early Stages of Your Startup
In a world where marketing can mean everything from an Instagram post to a billboard in Times Square, how can you determine what marketing tactic works for you? How can a startup get the most out of their marketing spend? How do you determine where to reach your audience? How can you ensure that you’re engaging, building trust, and growing your formative audience?
Here are the marketing tactics that work to build audiences and keep them engaged.
Why Fractional CMOs Are the Secret Weapon for Scaling Your Startup
Let’s start with a riddle. What do you get when you cross a freelancer and a C-level executive?
Many startups dream of hiring that magical Chief Marketing Officer — the one who can help them make their dreams a reality. The only problem? They can only afford to live this dream on a part-time basis. If this sounds familiar, we’d love to introduce you to the part-time CMO aka the Fractional CMO.
Would an organization really want a C-level executive on a freelance basis? Are there folks out there willing to work part-time as a CMO? The answers, respectively, are “yes ” and “absolutely, yes!”
How to Craft Sticky Brand Messaging that Resonates with Parents
How do you get a busy parent’s attention?
Between packing lunches, scheduling pediatrician appointments, coordinating playdates, and keeping track of the seemingly endless theme days at school, parents are busier than ever.
The truth? Parents are also more stressed out than ever before. The Surgeon General even declared parental mental health as a public health issue, to the surprise of…close to nobody.