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Why Fractional CMOs Are the Secret Weapon for Scaling Your Startup
Diana Carter Diana Carter

Why Fractional CMOs Are the Secret Weapon for Scaling Your Startup

Let’s start with a riddle. What do you get when you cross a freelancer and a C-level executive?

Many startups dream of hiring that magical Chief Marketing Officer — the one who can help them make their dreams a reality. The only problem? They can only afford to live this dream on a part-time basis. If this sounds familiar, we’d love to introduce you to the part-time CMO aka the Fractional CMO. 

Would an organization really want a C-level executive on a freelance basis? Are there folks out there willing to work part-time as a CMO? The answers, respectively, are “yes ” and “absolutely, yes!”

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How to Craft Sticky Brand Messaging that Resonates with Parents
Diana Carter Diana Carter

How to Craft Sticky Brand Messaging that Resonates with Parents

How do you get a busy parent’s attention? 

Between packing lunches, scheduling pediatrician appointments, coordinating playdates, and keeping track of the seemingly endless theme days at school, parents are busier than ever. 

The truth? Parents are also more stressed out than ever before. The Surgeon General even declared parental mental health as a public health issue, to the surprise of…close to nobody. 


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